Press Release Guidelines

• Title should be between 25 to 75 characters [including space]

• Avoid capitalizing of every word in your Title. Should be used “Title Case”. Example: Press Release Distribution Guideline.

• Do not use any special character except ‘–’ or ‘&’ in Title

• Your targeted keyword must be used in Title (that ensures your press release to appear in Google News search)

• Do not use any URL in your Title.

• Press release body should begin with mentioning Physical Location (country, state and city), Month, Date and Year.

• Press Release body should be 250 to 300 words [including space]. Most of the Press Release sites don't accept any kind of anchor text in the article body.

• Press Releases are most effective when they are under 300 words, generally two to three paragraphs.

• Should be including in the last paragraph full contact information about the release [contact person, company name, phone/fax, email, physical/postal address. etc.]

• Press Release author name should be a human name.

• “###” This indicates the end of the press release.

• Suggest most effective and relevant keywords under 150 to 200 characters. [Specify with comas].

Article Submission Guidelines

• Title should be between 25 to 75 characters [including space]

• Avoid capitalizing of every word in your Title. Should be used “Title Case”. Example: Article Submission Guideline.

• Do not use any special character except ‘–’ or ‘&’ in Title.

• Most targeted keywords should be used in Title.

• Do not use any URL in your Title.

Example: Article Submission Services – www.yoursite.com.

• Article body should be 500 to 800 words [including space]. Most of the article directories don't accept any kind of anchor text links or URL in the article body.

• Article Summary should be maximum 150 to 200 characters. Don’t use anchor text links or URL in the article summary.

• Pen Name or Author Name should be a human name.

• About Author should be maximum 100 to 250 characters, you can use upto two anchor text links in the "About Author" section.

• Target at least 3 or 4 appropriate and relevant categories.

• Suggest most effective and relevant keywords under 150 to 200 characters. [Separated with comas].

Directory Submission Guidelines

You should read the submission guidelines of the directory itself where you going to submit your site. Here are some most common points to increase your approval rate –

• You should specify company name or official name of the site in title as most major directories prefer it. However you can include your single best keyword that describes your site in title with your company name.

• Do not use ALLCAPS either in your title or description.

• Do not use any special character except ‘–’ in Title.

• Do not submit mirror/under construction sites.

• Submit the URL in the correct format. Most directories accept a URL in the format of http://www.yoursite.com.

• Do not submit URL that redirect to another site.

• 1st preference, Only submit your home page URL and not a URL pointing to one of your inner pages. Example: http://www.yoursite.com/services.html.

• Next step you also submit inner pages where accept inner pages.

• Descriptions should be between 150 to 200 character [including space]

• Descriptions should be written in third person voice.

• Do not mention any pricing details or any other promotional details that are subject to change with time. Again, a description should ideally just describe what the site actually contains.

• Try to select the single best appropriate category for your site. For example – if you offer free Bongo only to UK residents you should submit it in some regional category rather than generic category.

Introduction

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